The natural positioning in Google is one of the priorities of every brand. Each of them knows that appearing in the first rankings of this search engine increases traffic to their digital media, which generates greater capture of leads and conversions. We invite you to achieve this, applying the following 10 tips in the development of your Content Marketing campaigns.
1. Take advantage of your keywords with strong commercial intent
Document in Excel the most specific terms related to your niche. Optimizing the user’s intention means betting on the terms with less competition, which at the same time will generate a correct SEO positioning.
For example, for a spa, a term like “1-hour facial scrub” will work much better than “Beauty Treatments”.
2. Create educational content
Your audience is constantly looking for content to help them make decisions. This ranges from the How-to type to all those publications with the aim of informing your audience about the topics that interest them. Google loves this type of original information, so it must be an essential element in your corporate blog.
3. Attention to local searches
If your business is aimed at local customers, you must take advantage of it to obtain traffic and positioning, as follows:
– Segment your content strategy: if your brand has a national presence, you should also pay attention to local positioning, creating specific content for each of your branches. The subdomains on your website for each of your warehouses or offices will be important since each of them requires particular information that generates the necessary traffic.
-Optimize your content for local voice searches: your audience requires content with specific information that includes long-tail keywords and with high commercial intent, as we have seen in point # 1. Create information in each of your subdomains that reports on schedules, discounts, detailed characteristics of your products, physical addresses and in general everything that helps them find you on Google through voice search.
4. Develop a link-building strategy
Links to your page from high-quality websites will be taken into account by Google. This means that your medium is generating authority and the quality of your content is sufficient to serve as a reference to other brands.
However, these links must come from sites in the same niche, always in context with their information. To improve your organic link-building plan, connect with influential personalities and brands similar to yours interested in your content.
5. Use Branding as an SEO strategy
Your brand and its particular philosophy require to be known by users. This name, which will represent quality and prestige, also guarantees the positioning of a company. In this way, your audience will identify with your vision thanks to your content. Dedicate a section in your blog to the history of the company, its anecdotes, and information that is of interest to the audience.
6. Invite your users to write reviews
The opinions of your satisfied customers contain abundant information and keywords that will help your media position on Google. Furthermore, they represent a valuable opportunity for your audience to express themselves and make suggestions that they consider important.
7. Include videos in your content
This format is highly attractive to users, increases traffic and also helps to optimally transmit your campaign messages. It is estimated that by 2021, the video will generate 80% of internet traffic, so it is time to produce this content to get ahead of the competition.
8. The quality of your content is an essential factor for success
The style and originality of your information are still very important elements to excel in Google. Therefore, entrust this work to writers and creative minds who are experts in each subject, or to a Content Marketing agency that you trust completely.
9. The length of your content is important
Google prefers those publications with more than 300 words. On the other hand, various studies show that this search engine will give a better ranking to well-structured content with a longer length. Therefore, it produces relevant information between 700 and 1000 words on average, or even more, if the subject requires it. Also, avoid filler terms or fancy language. In that case, a post of only 500 words will work better than one of 1,000 that is boring and redundant.
10. Post content frequently
The natural positioning in Google will be benefited by the frequency of your publications. Your audience needs to be constantly updated, so organize the agenda to publish at least 4 or 5 times a week in your different digital media.
The positioning of a company in Google is a path with many possibilities. Pay attention to these 10 tips and put them into practice so that your brand increases its chances of appearing at the top of the rankings.