I had been wanting to write an article that dealt with how to improve engagement in Social Networks. see the most effective ways to increase engagement on Facebook.

1.- Quality of users VS Quantity

It has been shown after the latest changes made to the Facebook algorithm that having thousands of fans on our Facebook page will not help us improve engagement since it is tremendously more important to get quality fans and to be very active in this Social Network.

It is preferable to have fewer fans and that these are of quality and active on Facebook

2.- Forget the long post

Posts with less than 80 characters have greater engagement, approximately around 25% more.

3.- Ask questions

If we ask questions in our Facebook posts, we can double the number of comments obtained. Remember that the comments received by a publication are also one of the SEO factors, as well as the likes or the shared.

4.- Always use infographics in your publications

Choose the infographic that you are going to use in your Facebook post very well because a good choice of it can capture the attention of our fans and improve engagement on Facebook.

Choose a stunning infographic and you will increase engagement on Facebook

5.- Share experiences

Experiences, success stories, studies and any story told in the 1st person can really please fans, and we can make them feel identified with our brand.

6.- Humor is very useful

Humor is a component that if we know how to use and apply it can help us improve engagement since we must not lose sight of the fact that Facebook is and will be a Social Network for leisure.

7.- Choose a good time for publication

It is essential to know the hours in which our fans are connected on Facebook, in my case the time of greatest impact is 12 pm. at 4 pm, what is yours?

8.- Use emoticons in your posts

The use of emoticons in our publications can increase comments by up to 35%.

9.- Appointments, famous phrases, and contests

Famous quotes or phrases are the most viral content on Facebook and a good resource that we can use to publicize our brand and improve our Branding.

Who has not participated in a contest on Facebook at some time?

A good contest idea can give us very good results on Facebook. I personally always choose Easy Promos to do the contests on Facebook, it is very easy to use and very complete.

10.- Publish content regularly, the weekend included

It is important that we be constant and publish content every day, but not only from Monday to Friday since the weekend is when we can increase the engagement on Facebook.

Extra: If we create paid ads we can boost our publications and reach thousands of people in a few hours, and with this we can improve engagement on Facebook. Hire someone for facebook ads if you need.