{"id":301,"date":"2021-07-04T20:25:58","date_gmt":"2021-07-05T00:25:58","guid":{"rendered":"https:\/\/zeslecp.com\/blog\/?p=301"},"modified":"2021-07-04T20:25:58","modified_gmt":"2021-07-05T00:25:58","slug":"how-to-promote-your-online-store-2","status":"publish","type":"post","link":"https:\/\/zeslecp.com\/blog\/2021\/07\/04\/how-to-promote-your-online-store-2\/","title":{"rendered":"How To Promote Your Online Store?"},"content":{"rendered":"To succeed in the world of eCommerce, it is not enough to create a virtual store and launch it on the market: it\u00a0is important that the promotions and positions on the Web.\r\n\r\nIn 2021 the figure who purchase from online is expected to increase to 2.14 billion.\u00a0The aforementioned shows the penetration that electronic commerce has had, a modality that can bring great benefits both for the buyer – since prices are usually lower than in traditional commerce and it is not necessary to go to a point of sale – as for the businessman, because he should not pay the rent of a physical store.\r\n\r\nHowever, to succeed in the world of eCommerce it is not enough to create a virtual store and launch it on the market: itis important that promotions and positions on the Web<\/strong>.<\/strong>\r\n\r\nBut how can I promote my online store?\u00a0The following tips will teach you how to do it the right way so that you reach your target audience without investing large sums:\r\n\r\n\r\n

1. Lean on content marketing<\/strong><\/h2>\r\nWhen thinking about how to promote your online store, the main thing is to direct traffic to your website.\u00a0For this, one of the best ways to reach your prospects is content marketing, since -through valuable information- you manage to attract visitors who are really interested in your products.\r\n\r\nThe idea is that you create high-quality content, informative value and that meets the needs of your target audience.\u00a0For this, you can use different formats (video, blog post, podcast, etc.) depending on your\u00a0target<\/em>\u00a0and its characteristics.\u00a0Please note that according to\u00a0statistics compiled by HubSpot, 47% of shoppers viewed 3-5 pieces of content before contacting a sales representative.\r\n\r\n\r\n

The importance of keywords<\/strong><\/h3>\r\nIn this context, it is important to promote the content through social networks and email (email marketing), without forgetting to use the appropriate keywords\u00a0so that the search engines can correctly index your content.\r\n\r\nYou should know what terms your potential customers are using to search for the products you offer so that you can incorporate them into your eCommerce reviews.\u00a0To do this, you can rely on free tools -such as\u00a0Google Keyword\u00a0Planner- or paid tools, such as SEMrush.\r\n\r\n\r\n

2. Spread your content on social networks\u00a0<\/strong><\/h2>\r\nAlong with the above, to know how to promote your online store you must consider social networks.\r\n\r\nWith more than\u00a03 billion active users\u00a0-and considering that the global population in 2020 reached 8 billion people-, these platforms constitute a market rich in business opportunities.\u00a0If you define well the tone and style of your publications and offers, use different content formats and offer valuable information, you will surely virtualize your publications and, therefore, increase traffic to your eCommerce.\r\n\r\nOn the other hand, remember that these platforms allow paying advertisements with a fairly limited segmentation, so if you have your\u00a0buyer person\u00a0well defined,\u00a0this path can be quite useful, especially considering that this type of action does not require a large investment. .\r\n\r\n\r\n

Don’t forget the influencers!<\/strong><\/h3>\r\nIt is estimated that\u00a049% of consumers base their purchasing decisions on influencers, those users who have thousands (or millions) of followers on their social networks and who generate great activity with their publications.\u00a0In addition, consider that 40% of users bought a product after seeing it on YouTube, Instagram or Twitter.\r\n\r\nThe idea is to find influential users – who are related in some way to your product – so that they make mention of your brand in their publications in the following way:\r\n\r\n\r\n
    \r\n \t
  1. On YouTube, you can generate a small segment about your store at the beginning and \/ or end of an influencer video.<\/li>\r\n \t
  2. In the case of a blog post, the influencer can naturally mention your store in one of their posts.<\/li>\r\n \t
  3. On Instagram, mentions can be made in stories or posts.<\/li>\r\n<\/ol>\r\nGenerally, the mentions of influencers are accompanied by benefits that the client can obtain by mentioning the publication in question.\u00a0The idea is that both the end buyer and the influencer can take advantage of marketing actions.\r\n\r\nOn the other hand, it is worth noting that, while some of these users agree to make mentions in exchange for an exchange, others prefer money, so the final decision will depend on both your budget and the influencer you select.\r\n\r\n\r\n

    3. Marketplaces<\/strong><\/h2>\r\nMany online buyers go to this type of platform to save time on searches, positioning themselves as excellent channels for your potential customers to know your brand.\u00a0Create an account, publish your products and sign with the name of the store.\r\n\r\nThis answers the question about how to promote my online store.\u00a0For the rest, you can also lean on offline events -such as seminars, contests, parties, etc.- that capture people’s attention and serve to present the brand personally.\r\n\r\n","protected":false},"excerpt":{"rendered":"

    To succeed in the world of eCommerce, it is not enough to create a virtual store and launch it on the market: it\u00a0is important that the promotions and positions on the Web. In 2021 the figure who purchase from online is expected to increase to 2.14 billion.\u00a0The aforementioned shows the penetration that electronic commerce has […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,4],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/posts\/301"}],"collection":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/comments?post=301"}],"version-history":[{"count":1,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/posts\/301\/revisions"}],"predecessor-version":[{"id":302,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/posts\/301\/revisions\/302"}],"wp:attachment":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/media?parent=301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/categories?post=301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/tags?post=301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}