Looking at recent trends in Digital Marketing, we see that technology is the protagonist.\u00a0The advances in the way companies promote their concepts are interesting and avant-garde.\u00a0As an example, we have the influence of Artificial Intelligence and also great news from Google, which we invite you to know below. <\/p>\n\n\n\n
AI has revolutionized traditional marketing concepts and will\ncontinue to do so for much longer. Currently, its multiple applications\nallow reaching audiences looking for a dynamic and satisfactory experience. Just\nanalyze the main ones:<\/p>\n\n\n\n
-Online\nadvertising:<\/strong> programmatic purchases have allowed entrepreneurs to take\nownership of the best advertising spaces, thanks to the help of smart programs,\nwhich contribute to reaching the right audience, through the ideal platform.<\/p>\n\n\n\n -Customized content:<\/strong>\u00a0Artificial Intelligence also allows you to deliver to your audience the type of information they want, according to their habits, interests, and hobbies.\u00a0Through Email Marketing, Blogging and Social Networks, you will be able to capture followers and prospects in a more exact way, by personalizing their experience.<\/p>\n\n\n\n -Intelligent\nautomatic messaging:<\/strong> through chatbots and services\nsuch as Facebook Messenger, it is possible to improve user interaction, thanks\nto the speed with which information is delivered and questions are resolved.<\/p>\n\n\n\n -Personal\nassistants:<\/strong> from the comfort of a cell phone, any user can ask\nquestions and queries, which will be answered by an intelligent automatic\nprogram, which becomes an efficient assistant for any professional, student or\nentrepreneur.<\/p>\n\n\n\n AI\nhas revolutionized traditional marketing concepts and will continue to do so\nfor much longer.<\/p>\n\n\n\n This technology is capable of impacting an online advertising\nplan, due to several important factors:<\/p>\n\n\n\n -Achieve\na better user experience:<\/strong> the speed to obtain online\nassistance or to find a certain content of interest to the user will forever\nchange the perception of a digital platform that provides this type of service.<\/p>\n\n\n\n -Increase conversions:<\/strong>\u00a0of course,\u00a0having a smart experience\u00a0when visiting a platform will help the user to give a positive response to the offer presented to them.\u00a0This is important to convert leads to secure customers, thereby increasing profits.<\/p>\n\n\n\n -Strengthen the prestige and name of your brand<\/strong>: all modern companies need their public to identify with avant-garde and dynamic ideas.\u00a0Probably, in a few more years, a company that does not integrate AI into its programs will be seen as those that still used mechanical typewriters in the midst of the desktop computer era.<\/p>\n\n\n\n It is a smart screen that Google has designed in combination with Lenovo, to get the most out of\u00a0Assistant<\/em>, its smart program for electronic devices.\u00a0According to\u00a0the official information from the company, this smart screen would have the following characteristics:<\/p>\n\n\n\n -It will have a presentation of 2 sizes, 8 and 10 inches,\nequipped with 2 GB of RAM and 4 GB of internal storage memory.<\/p>\n\n\n\n -They have a 5-megapixel camera, as well as a Snapdragon 624 processor.<\/p>\n\n\n\n -In addition, the main function of Smart Displays will consist\nof executing a series of tasks by means of voice commands, such as searching\nfor products in electronic stores, information on the net, and even preparing\nvideo playlists on YouTube.<\/p>\n\n\n\n -Users will be able to listen to podcasts and music from services like Pandora and Spotify.\u00a0They can also enjoy audiobooks from Google Play Books.<\/p>\n\n\n\n -Are you a kitchen lover? Then this product is for you, as\nit will guide you step by step to prepare delicious recipes.<\/p>\n\n\n\n -Video calls can be made through the Duo application.<\/p>\n\n\n\n Thanks to this new launch, Google will compete with Amazon and\nits \u201cEcho Show\u201d screen, thus expanding the scope of its technological concepts.<\/p>\n\n\n\n Furthermore, brands must take advantage of these trends to restructure their marketing plans.\u00a0In the case of smart assistants and voice searches, it is urgent that their content includes\u00a0keywords of high commercial intention, to take advantage of the benefits of SEO through this technology.<\/p>\n\n\n\n The Marketing Digital and its applications,\nrevolutionizing continue to surprise and promotion plans as we know them now. Therefore,\nthe responsibility of each brand will be to update its strategies so that they\nare in line with the new times and reach audiences looking for a modern and\ncomfortable experience.<\/p>\n","protected":false},"excerpt":{"rendered":" Looking at recent trends in Digital Marketing, we see that technology is the protagonist.\u00a0The advances in the way companies promote their concepts are interesting and avant-garde.\u00a0As an example, we have the influence of Artificial Intelligence and also great news from Google, which we invite you to know below. Artificial Intelligence (AI) and its impact on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/posts\/285"}],"collection":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/comments?post=285"}],"version-history":[{"count":0,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/posts\/285\/revisions"}],"wp:attachment":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/media?parent=285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/categories?post=285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/tags?post=285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Importance of Artificial Intelligence in a Marketing campaign<\/h2>\n\n\n\n
Google launches its new “Smart Displays”<\/h2>\n\n\n\n
Google expands the concept of “smart device”<\/h2>\n\n\n\n