When we talk about content creation, not all the time our team will have the ingenuity to find ideas when producing.\u00a0We have prepared these 5 tips to use Google Trends, the Google search trends tool that will help you create better content. <\/p>\n\n\n\n
First of all, Google Trends has positioned itself as one of the essential\ntools when it comes to developing a content marketing strategy. <\/strong>Learning\nto use this platform is necessary so that you never run out of material,\nespecially if you manage the strategies of several people.<\/p>\n\n\n\n Now you are going to learn how to use Google Trends to create\nbetter content, let’s start:<\/p>\n\n\n\n Using the themes that are moving the world is\u00a0the best way to gain leads<\/strong>.\u00a0In Google Trends you can see the most wanted topics.\u00a0As a content agency, you must be clear about what you are going to select from the list that you will see there.<\/p>\n\n\n\n Not everything will fit your needs, so you should ask yourself\nif the topic will be relevant to your audience and your potential customers. <\/p>\n\n\n\n With Google Trends you can explore the most searched terms.<\/p>\n\n\n\n When doing it, follow the following tips:<\/p>\n\n\n\n You can summarize these three tips in\u00a0Context.<\/strong><\/p>\n\n\n\n The context seeks that you look at the panorama and not only a\npart of it. Taking context into account makes the terms you selected show\nwhether or not they’re a trend.<\/p>\n\n\n\n In other words:<\/em>\u00a0if you look up the word\u00a0\u201ctrips to Canada\u201d<\/em>\u00a0during the last month, you may see a line that shows that the number of people searching is decreasing, but if you locate it compared to the last 5 years, You will realize that only towards vacation periods this term will begin to be more written by users.<\/p>\n\n\n\n In the previous case, the context is related to the\u00a0times of the year<\/strong>.\u00a0But it is not the only one:\u00a0black Friday, Cyber Monday, Christmas, new year, etc.<\/em><\/p>\n\n\n\n Analyzing\nkeywords with context<\/strong> is what will allow you as a\ncontent agency to offer strategic solutions to your clients and at the same\ntime improve the SEO of their site.<\/p>\n\n\n\n Google Trends allows you to view up to 5 years ago people’s\ninterest in a keyword. With that time we can see what are the best moments\nthat keyword has had.<\/p>\n\n\n\n For example, look at what happens when we explore the word\n“entrepreneur.”<\/p>\n\n\n\n Each peak was precisely towards the months of September and\nOctober, what can you do with this?<\/p>\n\n\n\n You already know that you will have a greater impact if you\npublish content related to entrepreneurs towards those months.<\/p>\n\n\n\n But that’s not all, also after the graph, it will tell you the topics and related queries.\u00a0From there you can start\u00a0creating your content calendar.<\/p>\n\n\n\n You should not always be creating new and different content.<\/p>\n\n\n\n Most make the mistake of creating content that is different and\nin some cases unrelated to what was previously elaborated.<\/p>\n\n\n\n It is possible that when observing the searches in Google\nTrends, topics that you had previously discussed appear, you can go to that\ncontent, improve it and relaunch it.<\/p>\n\n\n\n Recycling the material you already had allows you to optimize\nyour time by not having to do something from scratch.<\/p>\n\n\n\n With so much work to do, maybe the point will come that you don’t know what else to do.\u00a0Google Trends can help you find the inspiration you need.<\/p>\n\n\n\n From the beginning of the platform you can find current trends,\nit will show them in your country but you can change it and visualize them.<\/p>\n\n\n\n Sometimes your spark will help you create content. But\ndon’t forget that creativity involves being inspired by what you observe in a\nstrategic way.<\/p>\n\n\n\n Now you know how to use Google Trends, it is time to start\nimproving the quality of your material. Remember that from your content\nmarketing strategy you will get the results you are looking for, whether you\nare managing someone else’s projects or want to make yourself known as a\ncontent agency. Start doing content marketing today!<\/p>\n","protected":false},"excerpt":{"rendered":" When we talk about content creation, not all the time our team will have the ingenuity to find ideas when producing.\u00a0We have prepared these 5 tips to use Google Trends, the Google search trends tool that will help you create better content. First of all, Google Trends has positioned itself as one of the essential tools when […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,4],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/posts\/254"}],"collection":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/comments?post=254"}],"version-history":[{"count":0,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/posts\/254\/revisions"}],"wp:attachment":[{"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/media?parent=254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/categories?post=254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeslecp.com\/blog\/wp-json\/wp\/v2\/tags?post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1. Find topics of the moment<\/h2>\n\n\n\n
2. Improve your keywords<\/h2>\n\n\n\n
3. Create a content calendar<\/h2>\n\n\n\n
4. Plan a material recycling<\/h2>\n\n\n\n
5. Find inspiration<\/h2>\n\n\n\n