The natural positioning in Google is one of the priorities of every brand.\u00a0Each of them knows that appearing in the first rankings of this search engine increases traffic to their digital media, which generates greater capture of leads and conversions.\u00a0We invite you to achieve this, applying the following 10 tips in the development of your Content Marketing campaigns.<\/p>\r\n\r\n\r\n\r\n
Document in Excel the most specific terms related to your niche.\u00a0Optimizing the user’s intention means betting on the terms with less competition, which at the same time will generate a correct SEO positioning.<\/p>\r\n\r\n\r\n\r\n
For example, for a spa, a term like\u00a0“1-hour facial scrub” will<\/em>\u00a0work much better than\u00a0“Beauty Treatments”<\/em>.<\/p>\r\n\r\n\r\n\r\n Your audience is constantly looking for content to help them make decisions.\u00a0This ranges from the\u00a0How-to<\/em>\u00a0type to all those publications with the aim of informing your audience about the topics that interest them.\u00a0Google loves this type of original information, so it must be an essential element in your\u00a0corporate blog.<\/p>\r\n\r\n\r\n\r\n If your business is aimed at local customers, you must take advantage of it to\u00a0obtain traffic and positioning, as follows:<\/p>\r\n\r\n\r\n\r\n – Segment your content strategy:<\/strong>\u00a0if your brand has a national presence, you should also pay attention to local positioning, creating specific content for each of your branches.\u00a0The subdomains on your website for each of your warehouses or offices will be important since each of them requires particular information that generates the necessary traffic.<\/p>\r\n\r\n\r\n\r\n -Optimize your content for local voice searches:<\/strong>\u00a0your audience requires content with specific information that includes long-tail keywords and with high commercial intent, as we have seen in point # 1. Create information in each of your subdomains that reports on schedules, discounts, detailed characteristics of your products, physical addresses and in general everything that helps them find you on Google through\u00a0voice search<\/em>.<\/p>\r\n\r\n\r\n\r\n Links to your page from high-quality websites will be taken into account by Google.\u00a0This means that your medium is generating authority and the quality of your content is sufficient to serve as a reference to other brands.<\/p>\r\n\r\n\r\n\r\n However, these links must come from sites in the same niche, always in context with their information.\u00a0To improve your organic link-building plan, connect with influential personalities and brands similar to yours interested in your content.<\/p>\r\n\r\n\r\n\r\n Your brand and its particular philosophy require to be known by users.\u00a0This name, which will represent quality and prestige, also guarantees the positioning of a company.\u00a0In this way, your audience will identify with your vision thanks to your content.\u00a0Dedicate a section in your blog to the history of the company, its anecdotes, and information that is of interest to the audience.<\/p>\r\n\r\n\r\n\r\n The opinions of your satisfied customers contain abundant information and keywords that will help your media position on Google.\u00a0Furthermore, they represent a valuable opportunity for your audience to express themselves and make suggestions that they consider important.<\/p>\r\n\r\n\r\n\r\n This format is highly attractive to users, increases traffic and also helps to optimally transmit your campaign messages.\u00a0It is estimated that by 2021, the video will generate\u00a080% of internet traffic, so it is time to produce this content to get ahead of the competition.<\/p>\r\n2. Create educational content<\/h2>\r\n\r\n\r\n\r\n
3. Attention to local searches<\/h2>\r\n\r\n\r\n\r\n
4. Develop a link-building strategy<\/h2>\r\n\r\n\r\n\r\n
5. Use Branding as an SEO strategy<\/h2>\r\n\r\n\r\n\r\n
6. Invite your users to write reviews<\/h2>\r\n\r\n\r\n\r\n
7. Include videos in your content<\/h2>\r\n\r\n\r\n\r\n